Startup Business Consumer Issues

Startup business consumer issues are not usually raised in discussions at the outset by entrepreneurs.  Consumer protection issues creep up as time goes by in their daily business process. But the reality bites, when startups encounter issues not thought through. If the startup is engaged in a business entails a contract or a detailed proposal…

Social Media Privacy Trust

Social media privacy trust is easily and all too often not evaluated by users.  Social media usage in its carefree, beach-like social setting, is all about people enjoying keeping up with friends and sharing life events and experiences with friends.  However, it has become blatantly clear that by using the platform to share with friends,…

Internet Advertising Under FTC Eyes

Internet advertising has become intricate and keen.  Internet advertising may involve multiple participants.  The purpose is essentially to sway readers to purchase products by making representations that at times appear too good to be true.  That is what the Federal Trade Commission and the State of Connecticut determined prior to suing  LeanSpa.  The claims embraced…

FTC Advertising Guidelines

The Federal Trade Commission under its Act, particularly Section 5, is seeking advertisers to be clearer about how they convey their ads.  Advertising disclosures required by the Federal Trade Commission are addressing numerous issues about enhancing disclosures of sources of the statements and claims made in an advertisement.  As creativity increases so will the efforts for the…

Advertising Disclosures

Advertising disclosures required by the Federal Trade Commission are addressing numerous issues with regard enhancing disclosures of sources of the statements being made in an advertisement.  As creativity increases so will the efforts for the FTC to find aspects, not to their liking.  As the FTC pursues companies using native advertisers or influencer programs, restrictions will…