Startup Business Consumer Issues

Startup business consumer issues are not usually raised in discussions at the outset by entrepreneurs.  Consumer protection issues creep up as time goes by in their daily business process. But the reality bites, when startups encounter issues not thought through. If the startup is engaged in a business entails a contract or a detailed proposal…

Trademark Nominative Fair Use and Confusion

Trademark use and the element of fair use in business snags many businesses trying to market their service or product, while seemingly using a competitor’s trademark. Liability may not be avoided by relying on the fair use defense.  Words and their message are usually held to a standard regarding the possibility of consumer confusion.  There…