Advertising Disclosures

Advertising disclosures required by the Federal Trade Commission are becoming numerous.  As creativity increases so will the efforts for the FTC to find aspects, not to their liking.  As the FTC pursues companies using native advertisers or influencer programs, restrictions will appear clearer to businesses.  FTC’s concern is over the possibility of consumers being confused…

FTC Advertising Guidelines

The Federal Trade Commission under its Act, particularly Section 5, is seeking advertisers to be clearer about how they convey their ads.  Advertising disclosures required by the Federal Trade Commission are addressing numerous issues about enhancing disclosures of sources of the statements and claims made in an advertisement.  As creativity increases so will the efforts for the…

Advertising Disclosures

Advertising disclosures required by the Federal Trade Commission are addressing numerous issues with regard enhancing disclosures of sources of the statements being made in an advertisement.  As creativity increases so will the efforts for the FTC to find aspects, not to their liking.  As the FTC pursues companies using native advertisers or influencer programs, restrictions will…