Lorenzo Law Firm, P.A.LLF

Attorneys & Counselors at Law

LLF is a multi-jurisdictional law firm providing individual, entrepreneurial, and business contracts, technology, internet, advertising, and digital media, domestic and international legal counsel services.  Its clients have been and are businesses and their owners, start-up entrepreneurs, the artists, musicians, writers, inventors, amateur and professional athletes, website designers, software developers, and private individuals.

While serving clients in the United States, Central and South America, and in Europe, LLF works on internet law and data protection, e-commerce and business law, intellectual property and technology law, digital media and advertising law, privacy and data security law, cloud management and data storage law, and computer abuse and deceptive practices law.  In a nutshell, it provides businesses and individuals with litigation and general counsel services on best practices, policies, contracts, negotiations, litigation, advertising, digital media, technology, corporate, and intellectual property issues.

Its work has addressed, but it has not been limited to, photo copyright infringement; food grocery ecommerce; online gambling; advertising; SaaS contracts and licensing; software development agreements; online auctions; data protection violations; athlete image and branding; musical and artistic rights; website audit compliance; defamation and online defamation; breach of contracts; misappropriation of trade secrets; artistic copyright registry and protection; trademark registry and protection; deceptive business practices, computer use abuses, and violations of privacy.

LLF represents clients before governmental and legislative branches, federal and state courts, and administrative venues such as the U.S. Patent Trademark Office, the Trademark Trial Appeal Board, the World Intellectual Property Organization, the Internet Corporation for Assigned Names and Numbers, National Arbitration Forum, and the International Trade Commisssion.


Internet Law & Data Protection

Our clients’ legal situations require us to litigate on their behalf and to provide and secure forensic screening and tracking, to address the online events that command attention, such as data breach violations “hacking,” cybersquatting, computer abuse, online fraud, defamation, online bullying and harassment, deceptive and unfair trade, invasion of privacy, and false light publication.


Ecommerce Law & Business 

As we work to bring state, federal and international regulatory requirements to online businesses, advertising, and their transactions, we provide general counsel services on site documents, B2B contracts, B2C purchase-sell-delivery agreements, intellectual property use agreements, affiliate marketing agreements, and site development and maintenance agreements.  We litigate against deceptive practices, fraudulent marketing, breach of franchise sales and marketing agreements, and against interferences with business relations.


Intellectual Property Law & Technology

We address and litigate on behalf of our clients’ online intellectual property concerns, i.e., online trademark infringement; online copyright infringement; trade secrets misappropriate; breach of confidentiality agreements – nondisclosure agreements; cybersquatting, domain name infringements, reverse domain name hijacking and brand infringement.


Cyber Law & Digital Media

As “Cyber Lawyers” our counsel and representation is the umbrella over internet operational events, ecommerce activities, intellectual property, and regulatory rights and protection issues. We provide counsel on many cyber issues and requirements, i.e., data security, mobile transaction information, records retention, personal data privacy, business trade secrets, artistic and literary rights, advertising issues, music copyright, media rights, before in state, federal, and overseas bodies.


LLF Founder

       J.B. Lorenzo has served in key posts, from clerking in the anti-fraud division for the Federal Trade Commission in 1991 through engaging in federal and state government service, as well in the private sector (1993-99) in corporate, antitrust, and international law. His legal work on internet and technology issues stemmed from counseling the Division of Communications of Florida Department of Management Services in 1999 as it transitioned to become the State Technology Office. During 2000-2001, he counseled, drafted, and negotiated the contract for the establishment of the MyFlorida.com Web Portal, the expansion project of Florida’s 800 MHz Law Enforcement Radio system and its Joint Task Force Board, and served as counsel to the Florida’s 911 Cell Phone Commission. He also advised (2002-2011) the Florida Office of Student Financial Assistance’s and the Prepaid College Board’s Internet Portal operations (2011-2013).

       Many of the integrated issues in his experience involved technology (management, licensing, transfers), telecommunications, intellectual property (trademarks, copyrights, trade secrets), internet, data protection , privacy, fraud and identity theft prevention, e-signatures, state and federal regulatory law, contracts, and administrative and civil Litigation. In addition, he has also written on the E.U. Trademark System and the Extra-Territorial application of antitrust laws – a study of determining jurisdiction. He has also been recognized as a conference speaker on Privacy and Data Protection requirements under the Federal Trade Commission’s “Red Flags,” Gramm-Leach-Bliley Act, and HIPAA requirements.

       Mr. Lorenzo holds a Ph.D degree from the Josef Korbel School of International Studies, University of Denver, in International Law and has a double major B.A. degree from the American University – School of International Service, Washington, D.C.

       Served for nine years on the Judicial Nominating Commission for the 2nd Judicial Circuit of Florida, having been appointed by Governors Jeb Bush and Charlie Crist. His service included serving as Vice Chair and Chair.

       He is admitted before the U.S. Supreme Court, 11th Circuit Court of Appeals, U.S. District Court for the Southern, Middle, and Northern Districts of Florida, Supreme Court of Florida, and the District of Columbia Court of Appeals.


  • Internet – Changing Business Models

    Internet – Changing Business Models Internet is changing business models on daily business operational practices from brick-n-mortar constructs to digital information transfers, from a letter or phone call to a “textmail” or “e-mail.” The process has brought a down scaling in what used to be large administrative organizations to efficient self-employed entrepreneurs. The latter is…

  • Electronic Self-Publishing, Copyright and Trademark Considerations

    Electronic Self-Publishing, Copyright and Trademark Considerations   Many venture on to electronic self-publishing without endeavoring into copyright and trademark considerations that do come up. The efforts to do so could be for self-publication or out of an egalitarian purpose of making materials easily available. The issues for self-publishing for those seeking to venture are immaterial to…

  • Ecommerce and the FTC

    Ecommerce and the FTC For businesses seeking to engage commercially in the realm of cyber space ‘ecommerce’, their ecommerce efforts will be under the eyes of the FTC – Federal Trade Commission. While it was established in the early 1900s, the FTC has been focused on protecting consumers and enforcing their rights. There has been…

  • Electronic Stored Information (ESI) Business and Email Records

    Electronic stored information (ESI) is a fundamental element in today’s business environment along with email records.  Today the great majority of business runs on computing information that is stored and shared, transferred, and collaborated on within a network.  Technological network where electronic stored information serves as business records and communications by email records comprise an…

  • Cloud Service Considerations – Business and Legal Issues

    Software service – Data storage – Data Management – Internet Security Cloud service considerations for a business include many operational facets of a business and legal issues.  Each may have their own unique risks as well as benefits.  Cloud services are not new.  Remote access to business data has been part of business and government…

  • Business Risk & Trade Secret Misappropriation

    Business risk – Trade Secret Misappropriation Business risk and trade secret loss is growing by leaps and bounds.  The offense of misappropriating trade secrets according to the Uniform Trade Secret Act (UTSA) is the ‘acquisition of a trade secret of another by a person who knows or has reason to know that the trade secret…

  • Copyright Law and Fair Use Considerations

      To many who take video with background music and post them on the web, consider the copyright law implication.  Obviously, the many who do may not give time nor consideration how they are using the music which raises the issues of fair use considerations.   Owners of music oppose videos with their music in the…

  • Employer Trade Secrets and Employee Misappropriation

    Employees transferring company confidential communications, business information, and items normally considered trade secret to a thumb drive or personal drives and accounts, could face being sued for a sundry of claims, including misappropriating trade secrets (violating the Uniform Trade Secrets Act), breach of fiduciary duty to the employer, and breach of non-disclosure agreement. The Utah…

  • Copyright Protection – Photos of Architectural Structures

    Photographers commonly take photos of buildings and landscapes and of views that encompass structures and then sell them under license.   Under the Copyright Act, a private place though open to the public for touring is still not considered a public place. Traditionally copyright protection is for works of authorship expressed in a fixed medium. 17…

  • Privacy Efforts and Balancing the Use of Encryption

    There is no perfect security. However, companies storing and collecting data are obliged to focus on higher protection levels. End user controls are receiving greater attention as events increase in frequency. The unfortunate aspect is the prevalence of naiveté about security among users of smartphones, laptops, tablets, and cloud applications. Few are aware of how…

  • Information in Social Media Accounts Sought in Litigation

    Social media use and its information is telling of someone and it is increasingly sought after in court cases. Many times social media accounts are a well-spring of vital information that can tip a case on its head. The information can reveal truthfulness or the lack thereof or even a possible smoking gun on liability.…

  • Marketability of Hashtags – Tags as marks, e.g., “hashtagmarks”

    advertising – trademark – fair use – social media – internet   As hashtags are increasingly filed for registry as trademarks, courts are balancing the nominative use of hashtags and the descriptive use of hashtags. So far over 50 hashtags have been granted federally registered trademark status. The difficulty is that the descriptive use may…